Bridlington Town Council
Coat of Arms
Granted by Her Majesty, Queen Elizabeth II
Fifth day of November, 2001

Heraldic Description:
Per Sable and Argent three Gothic Capital letters B counterchanged on a Chief embattled of the second two Barrulets wavy Azure and for the Crest Issuant from a Coronet composed of eight Roses set upon a rim of a Sun rising Gules
Motto:
Signum (Symbol of)
Salutis (Health, prosperity, safety or wellbeing)
Semper (Always)
A coined phrase for alliteration purposes and strictly speaking considered to be out of context.
Interpretation:
Always the bearer or bringer of greetings and salutations and good health; the sign of safety or good health always.